What is the media? TV Newspaper
How do we label the media? Deceptive, liberal, dishonest, informative. NOT monolithic. In this day and age we have all forms of media. We heard about liberal bias is there conservative bias? Yes.
Media can be an effective tool, but it can be dangerous. The media can take words out of context, and they can be a force for good or a force for bad. Keep in mind that the media can be a great service to expand democracy, but it can also be a great roadblock.
Media can be a force multiplier, or a force divider.
If you effectively use the media you can seen as more legitimate. If you don't you can be seen as illegitimate. Understanding how the media works is essential to being successful.
Three rules for media relations
Stay in your lane
talk about what you need to talk about. Don't talk about things that are outside of your experience.
I am not the best person to talk to about that, talk to this person about that...
tell the truth
you will damage your credibility, the organization, and the mission if you don't
be presentable
dress to put your best foot forward. Use appropriate language. Take your chewing tobacco out. behave appropriately for the context.
understand risks vs rewards. is there such a thing as bad press.
you may not always win, but if you understand your context and the reporter (mission analysis)
be prepared to maximize media opportunities
understand and practice delivering sva talking points
strategize plan execute
media relations is simultaneously tactical and strategic
What is a talking point?
due to information overload soundbites.
a phrase that effectively and efficiently conveys what you want to convey
both tactical and strategic
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